Industry Leadership Jack Snyder ~ Our Board of Directors has expanded to three with the addition of influential industry veteran Jack Snyder, who joins company co-founders Chris Leyerle, a serial entrepreneur, and Chairman Amit Dhingra, WSU Professor and a national … Continue reading →
Production Started ~ We’re very excited to announce the completion of our initial funding round from investors. The investment round was over-subscribed. Investors include some of the leading individuals and businesses in the Pacific Northwest tree fruit industry as well … Continue reading →
Best Superbowl Ad ~ Regardless of your preferred choice of truck, we can all agree that the people who feed our nation (and much of the world) are exceptional. Curiously, while it doesn’t directly feature them, surely our fruit growers … Continue reading →
"Four major nurseries that form the North American group of the International New Varieties Network (INN) have made a significant investment in ... Phytelligence.
"[North American INN leader Jack] Snyder said the INN members saw value in being able to use genetic analysis to identify plants. First, it could help the nurseries protect their new and patented varieties. Second, it can ensure that nurseries deliver exactly what the growers ordered. Snyder said several cases of mistaken identity involving Geneva rootstocks have underlined the importance of DNA testing before mass production begins. He foresees that the nurseries will have genetic analysis done of mother trees and the second-generation scion blocks.
"The nurseries also are interested in having a tissue culture lab at their disposal to get new varieties out to growers more quickly. Not only is tissue culture faster than traditional propagation in the field, but it also requires fewer resources, such as land and employees, Snyder said."