Phytelligence, a leading agricultural biotechnology company revolutionizing the way food crops are grown, has appointed Bill McClain as executive vice president of marketing. In this role, McClain will drive marketing strategy to expand Phytelligence’s work with growers of food crops globally.
McClain has played a vital leadership role in brand management at global companies including Clarisonic, acquired by L’Oréal in 2011, and Sonicare, acquired by Philips in 2000. He also helped launch products from such companies as Johnson & Johnson and Oral-B.
“Bill is a proven marketing leader and we welcome his strategic expertise to further develop our brand position in the agricultural space,” said Ken Hunt CEO of Phytelligence. “His passion, experience, and insights enhance these capabilities, and we’re excited to have him on the team.”
Over the past 10 years, McClain has developed a series of successful partnerships and strategic marketing initiatives. During his time at Philips, he introduced the marketing strategy and led the multi-country marketing team that doubled the number of European Sonicare sales in just two years.
McClain is also a trusted instructor. For the past five years he has taught certificate courses to international marketing professionals at the University of Washington’s Professional & Continuing Education College, and Experience America’s Business Culture Understanding & Marketing program.
“I’m excited to be part of such an innovative company that’s making a real difference,” said McClain. “In partnership with growers, Phytelligence brings more high-nutrition food to market faster and more sustainably. I look forward to building on the brand’s success with new international marketing initiatives.”
Phytelligence is an agricultural biotechnology company that is revolutionizing the way food crops are grown. Utilizing its proprietary growing techniques to provide superior quality crops, Phytelligence enables higher grower profit by increasing speed to harvest and reducing input costs. Phytelligence provides additional value to food crop growers and plant breeders through the application of advanced genetics enabling guaranteed delivery of accurate plants, disease screening, plant repository services, securing of intellectual property, and the ability to co-develop new varieties of food crops. The company has a growing pipeline of biological and compound solutions aimed at improving returns throughout the food crop value chain. Phytelligence was founded by Dr. Amit Dhingra in 2012 out of his Horticulture Genomics and Biotechnology Research laboratory at Washington State University and is headquartered in Seattle with offices in Pullman, Wash. and Portland, Ore. Learn more at www.phytelligence.com.
PR for Phytelligence
Janae Frisch and AnnMarie Henriksson
206-282-4923 ext. 125